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Press Release

June 3, 2015

Kathleen Reichert
American Skin Association

American Skin Association Announces New Education Council Member Tyler Steele of La Roche-Posay

New York, NY – American Skin Association (ASA) announced today that Tyler Steele, Assistant Vice President, Medical & Media Relations at La Roche-Posay, a brand owned by L'Oréal, has become a member of its Education Council. Steele joined L'Oreal USA in April 2013. Prior to that, he served as Senior Product Manager at Galderma Laboratories. His vast experience in developing strategic consumer marketing plans will aid the Education Council in its ongoing efforts to have its messaging reach children and teenagers.

"I am delighted to welcome Tyler to the Education Council and the ASA family. He will bring a wealth of marketing experience to the Education Council as it continues to educate children, parents and teachers across the nation on the importance of sun safety and skin health," said Humberto C. Antunes, Chief Executive Officer of Nestle Skin Health S.A., Chairman of Galderma Pharma S.A., Vice Chair of ASA's Board of Directors and Education Council member.

ASA's Education Council's mission is to promote the education of children and teenagers regarding skin health. To date, ASA has reached over 12 million children, teachers, and parents. In 2014, the Education Council made great strides. Its highly regarded program "The Wonders of the Skin" was transformed into a digital format allowing teachers from around the world to access this valuable collection of lessons, worksheets and videos. The Education Council also began to make ASA's web-based programs more interactive. Through contextual inquiry sessions, educators and school nurses provided input as to what they viewed as important issues.

The council is chaired by Denise Kellen and Helen T. Shin, MD, Chief of Pediatric and Adolescent Dermatology at Hackensack University Medical Center.


A unique collaboration of patients, families, advocates, physicians and scientists, ASA has evolved over twenty-eight years as a leading force in efforts to defeat melanoma, skin cancer and other skin diseases. Established to serve the now more than 100 million Americans – one third of the U.S. population – afflicted with skin disorders, the organization's mission remains to: advance research, champion skin health – particularly among children, and drive public awareness about skin disease. For more information, visit