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Press Release

March 10, 2021

Kathleen Reichert
American Skin Association


March 10, 2021 - New York, NY – American Skin Association (ASA) announced that it has received GuideStar's coveted Platinum Seal of Transparency. GuideStar is the world's largest source of nonprofit data and this designation demonstrates that ASA is an organization focused on measuring our progress and results in order to provide current and potential funders accurate and detailed information. The designation is only awarded to charities illustrating the highest level of responsible fiscal management and commitment to accountability and transparency.

"It is with great pride that we accept this important recognition from GuideStar," said ASA Chairman Howard P. Milstein. "Our Board of Directors and staff work tirelessly to maintain a transparent and efficient organization while ensuring the highest possible portion of ASA’s budget is directed to funding vital dermatological research."

Established 34 years ago to serve the now more than 100 million Americans afflicted with skin disorders, ASA and its affiliates have sponsored over $50 million in grants to support talented young scientists who have gone on to become top researchers in their fields. They work to find cutting-edge methods to prevent, detect, and treat skin cancer and other skin diseases. ASA has also made crucial investments in the well-being of future generations, putting great effort and resources into educating young people about sun safety and skin health.

ASA President, Dr. David A. Norris, added, "I am proud of ASA’s ongoing efforts towards full financial transparency! It is crucial for financially trustworthy and responsible non-profits. This designation enhances our ability to fund important research and educate youth on sun safety and skin health."

In today's ever-changing philanthropic environment, donors seek transparency and accountability from the organizations they choose to support. The GuideStar's Seal of Transparency reconfirms that ASA is worthy of its donors' confidence and generosity.


ASA is a unique collaboration of patients, families, advocates, physicians, and scientists, and has evolved over 34 years into a leading force in efforts to defeat melanoma, skin cancer and important inflammatory and genetic skin diseases. Established to serve the now more than 100 million Americans — one-third of the U.S. population — afflicted with skin disorders, the organization’s mission remains to advance research, champion skin health – particularly among children, and drive public awareness about skin disease. For more information, visit